Tuesday, April 01, 2014

Power of the word "sale"


Article explores how consumption can be encouraged through the use of the word "sale". Consumers are more likely to engage in consumption when the word "sale" is used. The words creates a sense of bargain which entices consumers to purchase items at a discounted price. What I find is that consumers are misled by the word sale and that the sale may only entail minor discounts to regular retail price.


Blogger Sharon said...

I fall for this more often than I would like to admit!!

4/14/2014 12:02 AM  

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